Monday, July 18, 2011

la mejor leche del mundo

Check out this Spanish language campaign by UNICEF to promote breastfeeding!

Question: How can breast milk compete with formula? Known brands like Nestle are trusted, have attractive packaging, and can spend millions of dollars on advertising and promotion.

Answer: Put breast milk in an attractive package, on the shelf, in direct competition with the formula!

Well, not exactly. UNICEF's 2010 Spanish language marketing campaign in Venezuela put this (empty) package on the shelves next to the formula:

Translation: A magical product that makes your baby stop crying.

The package is covered with facts and statements about the benefits of breastfeeding.

nutrition panel

Billboard that was part of the campaign:

Translation: A magical product that makes your baby fall in love with you.

Perhaps something like this should be attempted in the United States, since brand consciousness is so widespread here. And everyone likes free!

1 comment:

  1. Wow--what a wonderful campaign! I love the idea behind this and also think it would be great to see in the local grocery formula aisle.
    -Fellow breastfeeding Mama


Related Posts Plugin for WordPress, Blogger...